Ford UK: UI+UX

Ford UK wanted to increase the number of customers requesting a test drive for their vehicles through their website. I was hired by the digital agency Bluehive to work on the UI and UX, creating new page designs and elements whilst revising existing ones to encourage users to complete their journey. It was also important that the changes adhered to Ford.com styling whilst suiting the UK audience.

I recommended changes to be implemented and brought the styling for the UK site inline with the US, for all platforms from mobile through to desktop, creating a more consistent global brand.